If you run a restaurant like Down the Hatch Maui and need to bring in more customers, you should consider adding a happy hour to your offerings. Happy hour is designed to bring in more customers during the late afternoon, right before you usually get your dinner crowd. It is a great way to increase business during a time when you may not typically get that much traffic.  

Happy hour is all about offering discounted drinks and food to bring in customers in the late afternoon and early evening hours when things are typically slow. It is a great way to increase sales and gain new customers.  

Offer Food Specials 

Happy hour isn't all about the drinks; it is about food. After work, people may want to grab a snack before heading home for dinner. Or the appetizer they grab may turn into dinner as they settle in and have a good time. 

It is often a good idea to offer a curated food menu for your happy hour. You can offer small-plate versions of some of your most popular dishes – it is a great way to serve affordable food using the ingredients you already have and an enticing way to advertise your full-size offerings.  

Be sure to offer some shareable snacks. Happy hour is about socializing, which means you will have small groups showing up. Offer shareable snacks that work with your restaurant menu, such as nachos, popcorn, or an onion ring tower- ideally something that multiple people can share.  

Have Some Theme Days 

To make your happy hour stand out more, consider having some theme days. For example, you could offer Taco Tuesdays, where you have specials on Tacos, fajita Fridays, or Monday Night Football. This can bring in a different crowd and can attract people who like the theme you are offering. It can also add variety to your happy hour and ensure that it doesn't get dull.  

Offer a Range of Drinks 

Many people associate happy hour with alcoholic drinks. Still, you will be able to reach out to more potential customs if you offer non-alcoholic drinks on your happy hour menu, as well. 

For example, you can offer some special mocktails on your happy hour menu. Or you can offer some fruit-infused tea on the menu. Or give a discount on the regular drinks that you offer. 

You don't want to make your happy hour unappealing to individuals that don't or can't drink. Adding a range of alcoholic and non-alcoholic options can help you bring in more customers. 

Setting up a happy hour is a great way to attract clients during slow times at your restaurant. Be sure to develop some creative small plate ideas and shareable snacks, use theme days to make things interesting, and offer both alcoholic and non-alcoholic drink specials.